The product shown is commonly known as an Electric Hair Straightening Brush or Heated Straightener Comb. It is a modern, multifunctional hair tool designed to streamline the styling process by combining the functions of a traditional brush and a flat iron.
Key Function and Principle
Unlike traditional straighteners that press hair between two hot plates, this device works by using heated bristles or comb teeth (usually made of ceramic, tourmaline, or a combination of materials) to apply heat directly to the hair strands as you brush. This method allows you to straighten larger sections of hair in a single stroke, significantly reducing styling time. The primary goal is to break the hydrogen bonds in the hair using heat, resulting in a straight, smooth, and frizz-free finish that maintains natural volume, rather than the "poker straight" look often produced by flat irons.
Advanced Features (Common to most models)
Ceramic or Ionic Technology: Most brushes feature ceramic-coated bristles or plates. Ceramic heats up quickly and distributes heat evenly, minimizing hot spots. Many also incorporate Negative Ion Technology which helps to neutralize static electricity, seal the hair cuticle, and lock in moisture, resulting in shinier, healthier-looking hair with reduced frizz and flyaways.
Adjustable Temperature Settings: The device typically includes multiple heat settings, often displayed via an LED or LCD screen. This crucial feature allows the user to select an appropriate temperature based on their hair type:
Lower temperatures (140^{\circ}\text{C} - 170^{\circ}\text{C}): Ideal for fine, thin, or chemically damaged hair.
Medium to High temperatures (185^{\circ}\text{C} - 230^{\circ}\text{C}): Suitable for thick, coarse, or naturally curly/wavy hair.
Safety and Convenience:
Anti-Scald Design: The outer tips of the bristles are usually made of heat-resistant plastic or silicone (the 'cool tip') to protect the scalp and fingers from direct contact with the heating elements.
Automatic Shut-Off: For safety, most models automatically turn off after a period of non-use (e.g., 30 or 60 minutes).
Swivel Cord: A 360° rotating power cord enhances maneuverability and prevents tangling during use.
Multifunctionality: While primarily used for straightening, the brush can also be used to gently detangle, add subtle flips at the ends, or maintain the shape of a blow-out. It can often be used on both hair and beards.
Target User
The Hair Straightening Brush is particularly popular among individuals with wavy, slightly curly, or frizzy hair who want fast, natural-looking straightness with volume. It is often considered gentler and faster for daily touch-ups compared to a traditional flat iron.
